Investment Promotion Agency Performance Review 2006
IPA Performance Review
IPA Web sites
Hints and Tips

Hints and Tips to Improve IPA Service

Is your IPA making a good impression with potential clients?

  • Inquiry handling hints and tips. Learn how to improve your IPA’s inquiry handling system to better serve the needs of potential investors. Best-practice IPAs focus on four key dimensions: availability and contactability, responsiveness and handling, response quality and ongoing customer care. First take a few moments to understand what investors expect in each of these areas. Then work through each of the tips to help build a strong relationship between the relevant staff in your IPA and the potential investor, beginning with the investor’s first contact.

  • Web site hints and tips. Information on your IPA’s Web site is critical when potential investors conduct their initial research of project locations. Best-practice IPAs have mastered four key dimensions in delivering online information for investors: information architecture, design, content and promotional effectiveness. Check your IPA’s Web site against the high standards investors expect in each area. Then follow these tips for making it a strong promotional tool for your location.
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    For more information,
    please send an email to
    fias@ifc.org
    or fax. 202.522.3262